Tekla
Home & lifestyle commerce
Colour, texture and a clear way to shop.
My contribution to Tekla focused mainly on backend development, with some frontend work as part of the wider team.
Screens from the current public storefront. The site may have evolved since my involvement.
The project
Tekla connects home, bath and clothing collections through a consistent visual language. Room photography gives products context, while category pages bring the customer back to a practical selection of items. The store has to serve both someone exploring a colour palette and someone looking for a specific product.
I contributed mainly to backend development, with selected frontend work. The screens show the public storefront and the shopping experience around that contribution.
The shopping journey
Explore a room or collection
Choose colour & dimensions
Build a matching selection
Customers can start with a room image, a collection or a product category. Within the bedding catalog, they can compare styles before opening a particular product family.
The pillowcase page groups colour options into solids, stripes and checks, then makes size selection explicit. Product imagery, size guidance and care information support that choice. Related pieces provide a path towards a coordinated set rather than an isolated purchase.
Commerce considerations
The main commerce consideration is the relationship between a product family and its variants. Colour, dimensions, price and availability need to describe the same selection. Otherwise a visually simple choice can become confusing at the point of purchase.
A home-textile store also needs to accommodate different customer expectations around sizing and care. From a development perspective, that calls for well-structured information and predictable selection states. Clear relationships between the available options help customers make that decision with confidence.
My contribution
I contributed mainly to backend development, with some frontend work, as part of the project team.
The case reflects that contribution to an established lifestyle-commerce product. The shopping experience shown here provides context for the development work.
What makes it work
Tekla gives atmosphere and product choice different jobs. Editorial photography helps a customer imagine a room; the product interface helps them choose the relevant colour and size. Neither has to carry the entire experience alone.
The result is a useful example of lifestyle commerce: a strong identity, a broad catalog and detailed choices presented in a way that stays approachable.
